Our Story

Got questions? Visit our FAQ page (#) to find answers to common inquiries. But first, step into Charmie’s world of passion and craftsmanship and discover who we are!

71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

Working Hours
Sun: Closed
Mon-Fri: 9AM - 10PM
Sat: 10AM - 5PM

Get directions

Who We Are?

Born in 2015, Charmie emerged from a dream: to create meaningful jewelry that celebrates individuality. Inspired by the vibrancy of Istanbul and the timeless elegance of Italian charm bracelets, Charmie is dedicated to crafting accessories that reflect your personal story.

We believe jewelry is more than an adornment—it’s a reflection of your emotions, memories, and dreams.

Every Charmie bracelet is designed with care to carry your unique style and spirit.

Charmie And Italian Charm Bracelets

Your Story, Our Craft
Each charm is meticulously designed and crafted from stainless steel by skilled artisans, ensuring both durability and aesthetic perfection.
Masterful Craftsmanship
Charmie bracelets accompany your every moment, from everyday life to special occasions. A casual look with jeans or an elegant touch with an elegant dress... Charmie is always with you.
Timeless and Versatile
Explore Product

Stainless Steel - Where Quality Meets Elegance

At Charmie, we believe beauty should last, which is why we craft our bracelets and charms from stainless steel. This material is the cornerstone of our commitment to quality, and here’s why we choose it

Durability and Corrosion Resistance

Stainless steel, an iron-carbon alloy with at least 10.5% chromium, forms a protective chromium oxide layer that shields it from rust and corrosion. Whether you’re at the beach or in the gym, your Charmie bracelet will retain its pristine shine.

Skin-Friendly

With low nickel content, stainless steel is hypoallergenic, making it safe for even the most sensitive skin. Wear your bracelet all day, every day, without worry.

Timeless Aesthetic

The natural luster of stainless steel gives our bracelets a sophisticated glow. Chromium enhances this brilliance, ensuring your jewelry looks as stunning years later as it did on day one.

Sustainability

As an eco-conscious brand, we use recyclable stainless steel to minimize our environmental footprint while delivering uncompromising quality.

The Inspiration Behind Charmie

Charmie draws inspiration from human connections, nature, and art. The vibrant spirit of Istanbul, the serene beauty of the Bosphorus, and the elegance of Italian design infuse our collections with soul. Every bracelet represents a moment, an emotion, or a dream. Hearing our customers say, “This is my story!” is our greatest reward.

Our Vision and Values

Charmie exists to celebrate individuality and empower you to tell your story through jewelry. Quality, sustainability, and customer focus are at the heart of everything we do. By using durable, eco-friendly stainless steel, we create products that are both beautiful and meaningful. We’re committed to sustainable practices to leave a better world for future generations.

The Customer Experience

At Charmie, we’re not just a jewelry brand—we’re a journey. We know every customer is unique, and we strive to make your experience just as special
Our team is available 24/7 to answer questions or assist with custom requests.
Dedicated Support
Your satisfaction is paramount, and our easy return and exchange policies ensure a stress-free experience.
Hassle-Free Returns

Join The Charmie Journey

A Charmie bracelet is not merely an accessory—it is a whisper of your soul, a silent melody of your story. Each stainless steel link cradles a memory, a dream, or a love; each charm is a fragment of your heart. Born from the winds of Istanbul and the timeless tales of the Bosphorus, Charmie bracelets weave inspiration into every curve, every shine, every moment.
A charm gifted to a loved one rekindles a moment: perhaps laughter shared under a summer sky, the first step of a journey, or the quiet pulse of a heart’s unspoken vow. With every piece you choose, meaning unfolds—a teddy bear charm carries you back to childhood’s embrace, a star reaches for the heavens, or a heart etches your love into eternity.
This journey is more than wearing jewelry—it is living your story. A Charmie bracelet lifts you beyond the ordinary, inviting you to embrace your singular beauty. In the rush of day, the stillness of night, or the glow of a cherished occasion, the charms on your wrist murmur softly: “You are a story, and your story deserves to be told.”
Let your style sing, carve your memories into the fabric of time, and infuse every moment with the magic of elegance. Charmie is not just a brand—it is a companion, listening to your story, elevating it, and carrying it into forever. For more details, visit our FAQ page or reach out to us. Come, step into this poetic journey with us; for Charmie is here to tell your story, one charm, one moment, one heartbeat at a time.

Leave Us A Message

Questions?

You can visit our page where we answer frequently asked questions to clarify the issues you are curious about.